Bookstore Tours Are Still Valuable

by John Kremer on Tuesday, September 27th, 2011 | Comments Off

Bad Moon

Todd Ritter Goes on a Magical Mystery Tour

The following story is excerpted from a press release that Todd Ritter send out during the launch of his Bad Moon novel.

In a publishing climate without Borders, with Barnes and Noble frantically searching for a buyer, and with many independent bookstores closing their doors, most authors have given up on the traditional book tour in exchange for online campaigns. Todd Ritter, author of Death Notice and the upcoming Bad Moon, has decided to take the old-fashioned approach: visiting bookstores and meeting his readers in person.

The Magical Mystery Tour, named for his genre and a nod to his favorite band, kicks off October 11th with the launch of Bad Moon. Ritter will sign copies at 25 bookstores primarily in Pennsylvania, where his mystery series takes place.

He says, “Pennsylvanians have a can-do spirit and sense of community that you can’t find in other places.”

To complement the tour, Ritter is sponsoring a giveaway. Readers who buy Bad Moon from a bookstore that Ritter has visited will be eligible to win a gift certificate to the bookstore of their choice.

Each signed copy will include a bookmark with a QR code. Readers simply have to scan it and enter their email address. Participants who don’t have a smartphone will be able to visit his website to enter.

Ritter, a journalist with more than 15 years of experience, works at The Star-Ledger, New Jersey’s largest daily newspaper. He is a proud member of Mystery Writers of America and International Thriller Writers.

Online shopping cannot replace the bookstore experience, and Ritter hopes the Magical Mystery Tour will tear readers away from their computers and bring them back to the brick and mortar stores. For more information, visit http://www.ToddRitterOnline.com.

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