Marshall Fields: Give the Lady What She Wants!

by John Kremer on Tuesday, June 26th, 2012 | Comments Off

One day, while walking through his store, Marshall Fields saw a clerk arguing with a customer.

“What are you doing?” he asked.

“I’m settling a complaint,” the clerk replied.

“No, you’re not,” Field corrected. “Give the lady what she wants.”

And that became the store’s motto.

Marshall Fields: Give the Lady What She Wants

Are you giving your customers what they want? If not, why not?

If you want your store to survive in these tough times, start by giving your customers what they want. And that’s service, real service, bending over backwards service.

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